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AI Listing Descriptions

Generate compelling property descriptions in seconds

Our AI description generator uses the latest language models to create MLS-ready listing copy. Enter a property address, customize your preferences, and get unique, compliant descriptions instantly.

Generated Description
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Scanning for issues...
Claude Opus 4.5
GPT-5.2
Gemini 3 Pro

How it works

Generate a description in three simple steps

1

Enter the property address

Start by entering the property address. Our system automatically pulls property details from public records including square footage, bedrooms, bathrooms, lot size, year built, and recent sale history. You can also manually enter or edit any details.

✓ Auto-populated property data✓ Photo import from MLS✓ Neighborhood context
2

Customize generation settings

Select your preferred AI model, output length, writing style, and language. Add any special features, recent upgrades, or specific selling points you want emphasized. You can also apply your saved writing rules for consistent brand voice.

✓ 6 AI models available✓ Multiple output lengths✓ Custom writing rules
3

Generate and refine

Click generate to create your description. The AI produces copy in seconds, which you can then edit, regenerate with different settings, or generate multiple variations. Copy directly to clipboard or export to your preferred format.

✓ Instant generation✓ Unlimited regenerations✓ One-click copy

All leading AI models, one subscription

Stop paying for multiple AI subscriptions. With ListingAI, you get access to all the leading language models from Anthropic, OpenAI, and Google — included in your account.

Claude Opus 4.5

Anthropic

Claude Sonnet 4.5

Anthropic

GPT-5.2

OpenAI

GPT-5.1

OpenAI

GPT-5

OpenAI

Gemini 3 Pro

Google
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No separate subscriptions neededAll models included — we handle the API costs and complexity
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We manage the promptingOur prompts are optimized for real estate — you just enter property details
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Switch models anytimeTry different models to see which works best for your listings

Fair Housing compliance monitoring

Every description is automatically scanned for potential Fair Housing Act violations. Our system identifies problematic language and suggests compliant alternatives.

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Real-time compliance scanning

The Fair Housing Act prohibits discrimination based on race, color, national origin, religion, sex, familial status, and disability. Our AI monitors for language that could be interpreted as discriminatory and flags it before you publish.

Examples of flagged phrases

⚠️"Perfect for families with children"
Issue: Familial status discrimination
Suggested: "Ideal for anyone seeking space and comfort"
⚠️"Walking distance to church"
Issue: Religious reference
Suggested: "Close to local amenities"
⚠️"Great for young professionals"
Issue: Age discrimination
Suggested: "Great location with easy commute options"
⚠️"Master bedroom"
Issue: Problematic terminology
Suggested: "Primary bedroom"

Note: While our compliance monitor helps identify potential issues, it is not a substitute for legal advice. Always review descriptions and consult with your broker or legal counsel if you have concerns about specific language.

Output types & lengths

Generate different description formats from the same property data. Each format is optimized for its intended use case and platform requirements.

FormatLengthBest for
MLS Description250-500 charactersPrimary listing on MLS platforms
Long Form1,000-2,000 charactersMarketing brochures, property websites
Social Media100-280 charactersInstagram, Facebook, Twitter posts
Email Blast500-800 charactersBuyer newsletters, just listed campaigns
Print Ad200-400 charactersNewspaper, magazine advertisements
Luxury Extended2,000+ charactersHigh-end properties, detailed narratives

Custom writing rules

Create and save writing rules that apply to all your descriptions. This ensures consistent brand voice, required disclosures, and personal preferences across every listing.

Example rules you can set:

  • Always start with the neighborhood name
  • Never use the word "cozy" (often perceived as meaning small)
  • Include school district information when available
  • Use formal tone, avoid exclamation points
  • Always mention proximity to public transit
  • Include specific brokerage disclosures at the end

Rules are saved to your account and automatically applied to every description you generate. You can toggle rules on or off for individual generations if needed.

Your Writing Rules6 active
Use "primary bedroom" instead of "master"
Mention walkability score when above 70
Include year-over-year appreciation
End with "Contact [Agent] for details"
Avoid superlatives (best, most, etc.)
Include HOA fees when applicable

Multi-language support

Generate descriptions in 50+ languages to reach international buyers. Translations are contextually accurate and culturally appropriate — not just word-for-word conversions.

EnglishSpanishFrenchMandarinCantonesePortugueseGermanItalianRussianJapaneseKoreanArabicVietnameseTagalogHindiPolishDutchSwedish+32 more

Each language output is generated natively by the AI, not translated. This means descriptions read naturally to native speakers and use appropriate real estate terminology for each market.

Ready to try it?

Generate your first description free — no credit card required.

Open Description Generator