Why Every Realtor Needs a Website in 2024: An Industry Insider's Perspective

Andrew McGrath headshot

Andrew McGrath

Founder, ListingAI

With over 15 years of experience in digital marketing, Andrew is the founder of ListingAI and previously co-founded Checkout 51, which grew to 30 million households in the US and Canada before being acquired by News Corp in 2015. His passion lies in empowering real estate professionals with cutting-edge technology to expand their businesses.

As the founder of ListingAI and a veteran in digital marketing with over 15 years of experience, I've seen firsthand how crucial an online presence is for professionals across industries. Today, I want to address a pressing issue in the real estate sector: the surprising number of agents who still don't have a website.

Digital Marketing for Real Estate

The Website: Your Digital Resume and Marketing Hub

Let's be clear: if you're a realtor without a website in 2024, you're essentially invisible in the digital landscape. Your website isn't just a nice-to-have; it's your 24/7 marketing tool, your digital resume, and often the first impression potential clients will have of you.

Think about it: if you can't effectively market yourself online, how can sellers trust you to market their properties? In today's fast-paced, tech-driven world, sellers expect their agents to be tech-savvy and well-versed in modern marketing techniques. Your website is a testament to these skills.

Professional Real Estate Website

A professional real estate website can showcase your listings and expertise

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Standing Out in a Crowded Market

The real estate market is more competitive than ever. To stand out, you need more than just a business card and a friendly smile. You need a modern, professional online presence, and a website is the cornerstone of that presence.

Your website allows you to showcase your listings, share your expertise through blog posts, and provide valuable resources to potential buyers and sellers. It's your platform to demonstrate why you're the best choice in your market.

Competitive Real Estate Market

Stand out in a competitive market with a strong online presence

Overcoming Common Objections

I often hear agents say, "I don't have enough listings to justify a website subscription" or even cancel their ListingAI subscription when they're between listings. This is a short-sighted approach that can seriously hinder your business growth.

Your website isn't just for showcasing current listings. It's a tool for building your brand, establishing credibility, and attracting future clients. Even when you don't have active listings, you should be leveraging your website to improve your online presence, share market insights, and position yourself as a local real estate expert.

Not having a website in 2024 is akin to not having a cell phone. It makes you hard to reach and, frankly, it's just weird. Remember, as a realtor, you're not just a property expert – you're also a marketer. Your website is one of your most powerful marketing tools.

The ListingAI Solution

At ListingAI, we understand the challenges realtors face in creating and maintaining a professional website. That's why we've developed a solution that's affordable, easy to use, and packed with features that sellers are looking for.

Our websites are designed to be set up quickly, even if you're not tech-savvy. They're mobile-responsive, SEO-optimized, and integrate seamlessly with MLS listings. Plus, they come with built-in lead capture forms and blog functionality to help you generate and nurture leads.

Don't let another day go by without a professional website!

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Conclusion

In the competitive world of real estate, having a professional website is no longer optional – it's essential. It's your digital storefront, your marketing hub, and often the first point of contact for potential clients. With ListingAI, creating a stunning, effective website has never been easier or more affordable.

Don't let the lack of a website hold you back any longer. Embrace the digital age, showcase your expertise, and start attracting more clients today. Your future in real estate depends on it.