Real estate description examples | Best of 2023

Real Estate Listing Descriptions

When a potential buyer lands on your property listing, they will immediately do two things: review the images, and read the property description. Therefore it’s critically important that you not only have the best photos of the property but also that you have an engaging and well-written listing description.

Learning how to write a real estate listing description can be a tough and tedious process – where real estate agents are tasked with becoming expert wordsmiths in order to craft a lot of important unique property details into a very creative real estate listing description. Some brokerages have in-house copywriters to draft these home descriptions, however they can often be costly and take additional lead time which can delay how quickly you get your clients property listed on the market.

Imitation is the sincerest form of flattery, and any expert realtor will tell you the quickest way to to get started writing a good property description is to reference some of the best real estate description examples out there on the market today. That’s why we’ve dug deep into listings across some of the largest major cities in the United States to find some of the best home for sale description examples, as well as some of the worst. We reviewed each of the real estate property description examples and will give you our thoughts on what’s good and what’s bad, so you can apply the takeaways to your next property description.

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Writing descriptions based on examples works and that's why we wrote this blog post, but it's still a lot of effort. Here at Listing AI we make the best listing description generator tool for real estate agents, brokers, and property managers. We combine the basic details that you provide, with our market data, and our custom made AI to generate a unique, and high quality, property description in seconds.

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House for sale description examples

1147 Callas Ln APT 4, Capitola, CA 95010

Key Takeaways

1. The use of capitals for the hook of the description is good at capturing the attention of the buyer, however, they can also be interpreted as yelling.

2. Does a great job at listing hyper-local amenities and attractions that potential home buyers might be interested in

412 Monterey Ave, Capitola, CA 95010

Key Takeaways

1. Great use of adjectives to describe the many amenities of the property – these help the buyer truly imagine what it would be like to live in this home. Good examples used here include: ‘light-filled, and ‘huge picture windows’.

2. The only downside of this description is it’s length – coming in at 160 words, this description may be truncated on certain platforms, such as Zillow. If a description is truncated it will significantly reduce the # of buyers who actually end up reading all the information. Therefore you will want to keep your property description between 80 to 100 words.

2953 NW Savier St, Portland, OR 97210

Key Takeaways

1. Overall very well crafted description – perfect length with strong opening and closing hook statements

2. Does a great job at targeting the exact buyer who would be interested in this property by using statements like ‘Portland history’, ‘surrounded by nature’, and ‘110-year-old-home’.

2 Avery St APT 37A, Boston, MA 02111

Key Takeaways

1. Strategic opening hook that’s very relevant to current market situations, and specifically targets and speaks to the exact buyer that would be interested in property

2. Good use of search engine optimization (SEO) keywords, for example including the name of the building (ie. Ritz Carlton)

3. The ending hook could be a lot stronger by using a better call to action, such as ‘Book your tour today!’

4 Brier Rd, Boston, MA 02132

Key Takeaways

1. Very well construction description, as it breaks down each floor and section of the home so buyers are able to visualize walking through the home as they read it

2. Well crafted and to the point opening and closing hooks statements

444 29th St, San Francisco, CA 94131

Key Takeaways

1. Really engaging opening hook – very unique wording used here that captures the buyers' attention

2. Good use of search engine optimization (SEO) keywords, for example using the address within the description, as the address is often what a buyer will search

3. Use of too many short forms may make it harder for buyers to understand and read. It’s often better to improve the quality of the content vs maximizing the quantity – in this case it may have made more sense to remove some pieces and reduce the use of acronyms

Real Estate Description Generator

Technology, especially artificial intelligence, has come a long way in the last few years in its ability to understand common language and mimic human writing patterns. This same technology can be applied to the real estate industry in order to save realtors time and money.

Instead of spending tons of time writing and editing a description yourself, platforms like ListingAI make it easy to simply take the attributes of a property, and craft it to look exactly like the many property descriptions we reviewed above. Using a real estate listing description generator frees up time and energy for you to work on more important tasks, like nurturing existing client relationships or finding new leads.

Having a real estate listing description generator is an essential tool for any technology-focused realtor, looking to become more efficient and provide better quality services to their clients.