Real Estate Description Examples
Last Updated: Jan 25th 2025 by Andrew McGrath
Learn how to write compelling listings with our expert property listing templates and AI tools. Perfect for realtors and agents looking to create creative property descriptions that sell.
Why Listing Descriptions Matter
When a potential buyer lands on your property listing, they will immediately do two things: review the images, and read the property description. That's why having an engaging and well-written listing description is just as critical as having great photos. Let's dive into how to write creative property descriptions.
Writing creative property descriptions
The quickest way to improve your property descriptions is to study successful examples from the market. In this article we've analyzed listings across major US cities to bring you the best (and worst) real estate description examples, but lets start with the basics.
In this article you will learn about the following:
1. Start with a Strong Hook
Your opening line needs to grab attention immediately. Focus on the property's most compelling feature - whether it's the location, a stunning view, or recent renovations. This is your chance to make readers want to learn more.
✓ Good Example:
"Perched on the highest point of Pacific Heights, this architectural masterpiece commands breathtaking bay views from every room."
✗ Poor Example:
"Nice house for sale in good area with views."
2. Use Descriptive Language Carefully
While adjectives can paint a picture, overusing them can make your description feel inauthentic. Choose powerful, specific words that highlight genuine features rather than generic terms like "nice" or "beautiful."
✓ Good Example:
"The chef's kitchen features marble countertops, professional-grade appliances, and a 6-burner gas range."
✗ Poor Example:
"Beautiful, amazing kitchen with nice appliances and gorgeous counters."
3. Mention the Facts / Be Specific
Include specific details and numbers whenever possible. Instead of vague descriptions, provide exact measurements, quantities, and features. This builds trust with potential buyers and helps them make informed decisions.
✓ Good Example:
"2,450 sq ft contemporary home with southern exposure. Features 3 bedrooms, 2.5 baths, and 9-foot ceilings throughout. 2022 kitchen renovation includes Wolf 6-burner range and 48-inch Sub-Zero refrigerator. 600 sq ft backyard with 4 mature citrus trees. 0.3 miles to Muni station."
✗ Poor Example:
"Spacious home with lots of natural light. Has multiple bedrooms and bathrooms. Updated kitchen with high-end appliances. Nice sized yard with trees. Close to public transit."
4. Highlight Location Benefits
Don't just list nearby amenities - explain why they matter. Instead of "near shops," try "Just 5 minutes from premium shopping and dining at [specific location]." This helps buyers envision their daily life in the home.
✓ Good Example:
"A 3-minute walk to Hayes Valley's artisanal coffee shops and boutiques, with Whole Foods and the tech shuttle stop just around the corner."
✗ Poor Example:
"Close to shops and transportation."
5. End with a Call to Action
Close your description with a sense of urgency that prompts the reader to take the next step. Phrases like "Schedule your private tour today" or "Don't miss this rare opportunity" can help drive engagement.
✓ Good Example:
"Contact us to schedule a private viewing of this exceptional property before it's gone."
✗ Poor Example:
"Call if interested."
6. Comply with Fair Housing Guidelines
Always ensure your descriptions comply with Fair Housing laws. Avoid any language that could discriminate based on race, color, religion, sex, disability, familial status, or national origin.
✓ Good Example:
"Spacious backyard with playground equipment, four bedrooms, and a bonus room perfect for a home office or recreation space."
✗ Poor Example:
"Perfect for a growing family in a family-oriented Christian neighborhood."
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Luxury Property Description Examples
Luxury real estate requires a distinct approach to property descriptions, as the target audience has specific expectations and motivations. High-net-worth buyers prioritize exceptional quality, exclusivity, and intrinsic value over price point. These discerning clients seek properties that reflect their lifestyle aspirations and demonstrate enduring worth through architectural significance, premium craftsmanship, and irreplaceable features. To say they do not care about price would be a gross misunderstanding of the luxury market, they care about value and quality, and they are willing to pay for it provide they believe they are getting a good deal.
Luxury Listing Guidelines
Do's ✓
- Emphasize Exclusivity
Focus on unique architectural features, premium materials, and sophisticated amenities like wine cellars or smart home technology.
- Be Specific
Name premium brands and materials (e.g., "Wolf range and Sub-Zero refrigerator", "book-matched Calacatta marble").
- Highlight Lifestyle Elements
Showcase sophisticated amenities, entertainment spaces, and wellness areas that appeal to high-net-worth individuals.
- Use Sophisticated Language
Maintain an elegant tone with words like "curated," "bespoke," and "commissioned."
- Address Privacy Tactfully
Use subtle phrases like "gated estate" or "private drive" to emphasize exclusivity.
Don'ts ✗
- Overuse "Luxury"
True luxury properties speak for themselves through specific details and features. Avoid repetitive use of the word.
- Focus on Price
Avoid terms like "priced to sell" or "great value." While luxury buyers care about price, provided the quality is there they will be open to pay for it.
- Be Vague
Don't use generic terms like "high-end appliances" or "premium features" without specifics.
- Use Informal Language
Avoid casual phrases like "awesome," "nice," or "cool features." The language should match the property's prestige.
- Detail Security Systems
While security is important, avoid specific details about security systems or features as it may raise more questions than it answers.
Common Luxury Listing Words
Architecture & Design
Materials & Finishes
Amenities & Features
Location & Views
Example 1: Beverly Hills Estate
Why This Works:
- Names the prestigious architect to establish credibility
- Emphasizes premium materials and specific measurements
- Highlights exclusive features and views
- Uses sophisticated vocabulary that appeals to affluent buyers
Example 2: Manhattan Penthouse
Why This Works:
- Emphasizes exclusivity with specific floor and building details
- Names prestigious designer and luxury brands
- Provides exact square footage and ceiling heights
- Highlights lifestyle amenities that appeal to ultra-luxury buyers
Single Family Home Description Examples
Single-family home descriptions require a balanced approach that highlights both practical features and emotional appeal. Unlike luxury listings, these descriptions should focus on livability, value, and features that appeal to families or individual homeowners. The goal is to help potential buyers envision their daily life in the home while emphasizing practical benefits that justify the investment.
Single Family Home Listing Guidelines
Do's ✓
- Highlight Practical Features
Focus on storage solutions, updated systems, and functional spaces that make daily life easier.
- Emphasize Updates
Mention recent renovations, new appliances, and improvements that add value.
- Describe Living Spaces
Detail how spaces can be used for family activities, work, or entertainment.
- Include Neighborhood Benefits
Mention proximity to schools, parks, shopping, and commuter routes.
- Note Energy Efficiency
Highlight features that reduce utility costs and improve comfort.
Don'ts ✗
- Oversell Basic Features
Avoid exaggerating standard features or using too many superlatives.
- Ignore Maintenance
Don't skip mentioning well-maintained systems and regular upkeep.
- Use Technical Jargon
Keep descriptions accessible and easy to understand for average buyers.
- Be Too Generic
Avoid vague descriptions that could apply to any house.
- Forget Outdoor Spaces
Don't overlook yards, patios, and other outdoor living areas.
Common Single Family Home Listing Words
Interior Features
Practical Features
Outdoor Living
Location Benefits
Example 1: Suburban Family Home
Why This Works:
- Highlights practical updates and family-friendly features
- Mentions specific materials and appliances
- Emphasizes location benefits (schools and transit)
- Notes energy-efficient features that save money
Example 2: Starter Home
Why This Works:
- Appeals to first-time buyers with recent updates
- Emphasizes storage and practical living spaces
- Describes both indoor and outdoor living areas
- Highlights walkable location and amenities
Rental Property Description Examples
Rental property descriptions need to focus on lifestyle, convenience, and immediate benefits to potential tenants. Unlike sales listings, rental descriptions should emphasize features that matter most to renters - from move-in readiness to included amenities. The goal is to showcase both the practical advantages and the lifestyle appeal while being transparent about terms and requirements.
Rental Property Listing Guidelines
Do's ✓
- State Terms Clearly
Be upfront about lease length, pet policies, and included utilities.
- Highlight Convenience
Emphasize move-in ready condition, included appliances, and amenities.
- Detail Amenities
List on-site facilities, parking options, and building services.
- Specify Location Benefits
Highlight proximity to transit, entertainment, and essential services.
- Address Security
Mention security features and controlled access if available.
Don'ts ✗
- Hide Costs
Don't obscure additional fees, deposits, or utility responsibilities.
- Oversell Size
Avoid exaggerating space or using misleading terms like "cozy" for small.
- Be Vague About Rules
Don't leave important policies or restrictions unclear.
- Skip Maintenance Details
Don't omit information about maintenance procedures and responsibilities.
- Use Discriminatory Language
Avoid any terms that could violate fair housing laws.
Common Rental Property Listing Words
Property Features
Amenities
Community Features
Location & Transit
Example 1: Urban Apartment
Why This Works:
- Clear about terms, availability, and pet policy
- Details premium features and finishes
- Lists building amenities and services
- Specifies utility responsibilities
Example 2: Suburban Rental Home
Why This Works:
- Outlines rental requirements upfront
- Highlights recent updates and included features
- Clarifies maintenance responsibilities
- Emphasizes location benefits and accessibility
Vacant Land Description Examples
Vacant land descriptions require a unique approach that focuses on potential and development opportunities. Unlike property listings with existing structures, land descriptions must paint a picture of possibilities while providing crucial technical details. The goal is to help buyers understand both the immediate characteristics of the land and its future potential.
Vacant Land Listing Guidelines
Do's ✓
- Specify Zoning Details
Clearly state current zoning and potential uses allowed under local regulations.
- Detail Utilities
Indicate availability or proximity of water, electricity, sewage, and other essential services.
- Describe Topography
Include information about terrain, soil conditions, and any natural features.
- List Access Points
Specify road frontage, easements, and accessibility details.
- Highlight Development Potential
Mention any pre-approved plans or successful neighboring developments.
Don'ts ✗
- Make Assumptions
Don't speculate about future zoning changes or development approvals.
- Ignore Challenges
Don't omit important information about wetlands, flood zones, or other restrictions.
- Be Vague
Avoid general descriptions without specific measurements or boundaries.
- Skip Survey Details
Don't leave out important survey or parcel information.
- Oversell Potential
Avoid making unrealistic claims about development possibilities.
Common Vacant Land Listing Terms
Physical Characteristics
Development Features
Zoning & Legal
Location Attributes
Example 1: Residential Development Land
Why This Works:
- Provides specific measurements and zoning information
- Details utility availability and completed tests
- Highlights development potential with existing plans
- Emphasizes location benefits and market demand
Example 2: Commercial Land Opportunity
Why This Works:
- Specifies zoning and permitted uses
- Details infrastructure and access points
- Includes traffic data and surrounding development
- Mentions available incentives and growth potential
Business Description Examples
Commercial real estate listings require a different approach that focuses on business potential, revenue opportunities, and operational advantages. These descriptions must speak to entrepreneurs and investors by highlighting both current operations and future possibilities while providing crucial financial and operational details.
Business Property Listing Guidelines
Do's ✓
- Include Financial Data
Present relevant revenue figures, occupancy rates, and operating costs when available.
- Detail Infrastructure
Specify power capacity, internet connectivity, loading facilities, and other business-critical features.
- Highlight Traffic
Include foot traffic counts, vehicle counts, and demographic data for the area.
- Mention Zoning
Clearly state permitted uses and any special licenses or permits in place.
- Address Parking
Specify parking capacity, including customer and employee parking arrangements.
Don'ts ✗
- Make Projections
Avoid speculating about future profits or market conditions.
- Disclose Sensitive Info
Don't include confidential business details in public listings.
- Ignore Limitations
Be upfront about any usage restrictions or required improvements.
- Use Residential Terms
Avoid residential-focused language in commercial listings.
- Skip Compliance Issues
Don't omit important regulatory or compliance requirements.
Common Business Property Listing Terms
Property Features
Infrastructure
Business Terms
Location & Traffic
Example 1: Retail Space
Why This Works:
- Specifies exact measurements and configurations
- Details included equipment and infrastructure
- Provides traffic data and neighboring businesses
- Clarifies lease terms and permit status
Example 2: Restaurant Space
Why This Works:
- Lists key equipment and recent upgrades
- Includes capacity and infrastructure details
- Provides relevant demographic data
- Mentions current revenue and growth potential
Common Description Mistakes to Avoid
Even experienced real estate professionals can fall into common pitfalls when writing property descriptions. Being aware of these mistakes can help you create more effective, professional, and compelling listings that better serve both sellers and buyers.
Overused Buzzwords
Avoid generic terms that are overused.
Common Offenders:
- • "Cozy" (often means tiny)
- • "Charming" (usually dated)
- • "Must-see" (says nothing)
- • "Nice" (too vague)
- • "Unique" (overused)
Fair Housing Violations
Avoid discrimination in listings.
Never Use:
- • "Perfect for families"
- • "Christian neighborhood"
- • "Bachelor pad"
- • "Empty nesters"
- • "Walking distance" (use "0.5 miles")
Poor Grammar & Formatting
Maintain professionalism & writing standards.
Common Errors:
- • ALL CAPS WRITING
- • Multiple!!!! Exclamation!!!! Points!!!!
- • txt spk, abbreviations or Jargon
- • Run-on sentences
- • Improper punctuation
- • Spelling errors
Missing Key Information
Include the details needed to make decisions.
Always Include:
- • Interior & exterior sizes
- • Number of beds/baths
- • Lot size
- • Year built
- • Recent updates
Length Issues
Find the right balance in description length.
Avoid:
- • Too short (under 150 words)
- • Too long (over 400 words)
- • Single paragraph blocks
- • Repetitive information
- • Unnecessary details
Marketing Mistakes
Focus on benefits rather than just features.
Better Approach:
- • Highlight lifestyle benefits
- • Use specific measurements
- • Include unique selling points
- • Add clear call-to-action
- • Mention neighborhood amenities
AI Tools for Property Descriptions
Writing compelling property descriptions while maintaining compliance and avoiding common pitfalls can be time-consuming and challenging. While this guide provides comprehensive best practices, modern AI tools can handle the heavy lifting - letting you focus on the personal aspects of real estate that truly need your expertise.
Real Estate Synonym Finder
Our real estate synonym tool ensures your descriptions stay:
- Fresh and engaging without overused terms
- Compliant with fair housing guidelines
- Professional and industry-appropriate
ListingAI Description Generator
Let our AI description generator handle the writing while you:
- Focus on client relationships and showings
- Save hours previously spent on writing
- Get consistently professional results every time
These AI tools handle the time-consuming aspects of listing creation while ensuring compliance and professionalism. This frees you to focus on what AI can't replicate - building relationships, negotiating deals, and providing the personal touch that turns prospects into lifelong clients.